Who we are

Our website address is

Tabetha Hedrick, represented by her website and related social media platforms (Instagram, Facebook, MailChimp, and FloDesk) is serious about protecting your online privacy. She will never sell your personal data and only shares with necessary third parties who provide services/functions on her behalf.

Tabetha Hedrick (“she”, “her”, “us”, “we”, or “our”), who operates this website by herself, has developed this privacy policy in order for you to understand how she collects, uses, communicates, discloses, safeguards, and otherwise make use of personally identifiable information (“Personal Data”) you give when you sign up for her services or purchase products.

Tabetha Hedrick is the data controller responsible for handling any personal data carried through Any data carried through other platforms, like Mailchimp, Facebook, Instagram, or Pinterest is the responsibility of the relative platform.

If you have questions about this policy or about how we use your Personal Data, please contact us via our contact details at the end of this policy.

This policy is effective as of March 1, 2022. We review our privacy practices regularly, and as such, we may change this privacy policy from time to time. Please check this page frequently to ensure you are familiar with its current content.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

What data do we collect and why?

We only collect Personal Data where you interact with us on the Website and/or our social media platforms in the following ways:

  1. When you sign up for our newsletter and/or receive free content, including eBooks, PDF downloads, videos, or offers, we collect your email address, first/last name, and promotion/newsletter preferences. This newsletter list data is collected and stored via the third-party MailChimp and is managed by Tabetha (and any future team members) only. It is never sold, never shared, and is only used to communicate directly with you about news, events, products, promotions, and special offers. At the end of every newsletter is the option to unsubscribe or change your preferences.
  2. When you make a purchase directly from the website, we collect full name, email address, phone number, any personal data which you provide to use in the free text box of the form, payment method choice (payment details are held by our payment processor, Paypal, not us). Sometimes, we may use a third-party vendor (such as for knitting patterns or books) such as Ravelry, Amazon, Apple, or Kobo, and they handle their own purchases, maintaining their own separate information that is NOT shared with Tabetha.
  3. When you create an account on, we collect your username and password, purchases made by you, feedback and survey responses.
  4. When you use a device to access our site, it shares your Technical data, including IP address, login data, browser type and version, time zone and location, operating system and platform, and anything else it cares to share. 
  5. There are automated systems in place that automatically collect Usage data, which is information about how you use our website, products, and services, and Tracking data from cookies or other similar tracking technologies not created or handled by us, which includes information we or others collect about such as your equipment, browsing patterns, and if you click one of our adverts.
  6. When you interact with us via any social media platform, those third parties who are permitted by law or have your permission to share personal data with us, do so. This includes usernames, first and last names, and any other data they may share.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

We always try to make it clear what we are doing and what communications will be sent when you decide to sign up for our newsletter communications or create an account or at any point in the purchase journey.

We DO work with some third parties to provide services on our behalfs, such as MailChimp, BookFunnel, Woo Commerce, and Ravelry, so we strongly advise you to review their data protection policies.

Our partner in collecting tracing data is Google Analytics.


We use cookies to collect anonymous tracking data, as well as for our checkout process that helps products remain in your cart and keeps you logged into your account.

Other cookies collect information about how visitors use, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and used to improve how works.

When you use, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It’s important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Data Use

Your personal data is never sold and we will only use your personal data when deemed necessary to provide a better service or product, within the law. Most commonly we use your personal data to:

  1. Perform the contract made when you bought a product or requested a service/product
  2. When we need to comply with legal obligations, such as sales records for tax compliance
  3. When we have legitimate interested in using your Personal Data and your rights and interests do not override those, such as when we carry out fraud screening during the check-out process.
  4. To manage your use of website, such as fixing a log-in problem or restore purchases
  5. When we need to respond to your questions, comments, and requests
  6. Where you have opted-in to receive marketing from us to deliver newsletters and/or emails, we use the information retrieved to ensure the products/services shared are relevant to you and the preferences you indicated when signing up
  7. To improve our services and website functioning through analysis of usage information

Third-party links

This website may include links to third-party websites, plug-ins, and applications (for example, the ability to sign in with Facebook). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Keeping your Personal Data secure

We have implemented security policies and technical measures to safeguard the Personal Data we collect. We maintain physical, electronic, and procedural safeguards that comply with applicable law, including the GDPR, to safeguard Personal Data from accidental loss, destruction or damage and unauthorized access, use and disclosure.

Retention periods for use of your Personal Data

We will use and store your Personal Data only for as long as necessary, bearing in mind the uses of your Personal Data as described in this privacy policy and otherwise as communicated to you. We review the Personal Data we hold at regular intervals and delete permanently or anonymize any Personal Data which is no longer necessary.

Access to and control over your Personal Data

If the General Data Protection Regulation (GDPR) applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

  • see what Personal Data we hold about you (if any), including why we are holding it and who it could be disclosed to;
  • ask us to change/correct your Personal Data;
  • ask us to delete your Personal Data;
  • object to the processing of your Personal Data;
  • ask us to restrict the processing of your Personal Data;
  • withdraw any consents you have given us to the processing of your Personal Data;
  • and express any concerns you have about third parties’ use of your Personal Data.

If you wish to exercise any of the rights set out above, please contact us. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Change of purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to have an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Contact Us

If you have any questions about our privacy policy or would like to exercise any of your rights feel free to contact us through our contact form.